*cue Twilight Zone creepy theme music*
We unlock this door with the key of clicking ta link. Behind it, is some weird stuff. Weird sounds, weird sights, and evidence of a profoundly odd mind. You’re moving into a land of mostly unrelated rhetoric with the occasional aside to actual roofing information. You’ve entered… this blog.
I’ve shown this blog to a few trusted people and they said they liked it, but ultimately wondered what this has to do with roofing. I mean, this is a blog for a professional business, but in no way reads like one. And I get that; this is intentional.
When I first brought this idea up with Tom, we both concluded that a blog solely about roofing, the business of roofing… all things roofing… would be like watching paint dry. Or grass grow, if you will. Maybe even drying paint on growing grass. You get the idea.
*Morgan Freeman’s voice* “At this point, the reader began to question whether or not they should continue reading. ‘What is this, really?’ they wondered. But morbid curiosity overtook them, and they continued.”
The theoretical blog I “should” be writing in this case would be more interesting for other roofers and people who are In The Know as far as all that goes, and that’s about it.
I also contemplated the Educational Approach, but again, that would probably be interesting to roughly 7 people. For most, I imagine it would come off as something like this:
As it turns out, this guy is actually making all this up. Which, if you ask me, makes this video better, and rather impressive actually. This guy could sell a white popsicle to a lady in ketchup gloves. Or… something like that.
As far as roofing goes, I could elaborate on what a “square” is, or how the emulsion paired with a roll-out torch-down method contributes to the longevity of the bitumen staying in place, but not after the composition shingle permeates the polymer membrane enabling the self-sealing soffit ventilation ducts. And all of that right there is B.S. too. I just threw together a bunch of technical phrases in such a way as to be so overwhelming it sounds like it might make perfect sense… to someone else. If I were to really explain it all, the final product wouldn’t sound too different anyways.
Bottom line is, I suppose this blog is sort of a social experiment. And I’m a big fan of that. So, follow me down the rabbit hole, if you will. It’s alright, I have a Maglite and I’ve been down there before anyways.